Case Studies
Rebranding - Grand Hotel Melbourne
The owner of the Grand Hotel Melbourne decided a change was required to align with the business goals and also meet the expectations of the guest. He reached out to Hotel, Tourism and Business Solutions, and we guided the team through the rebrand.
We worked collaboratively to de-commission the old brand and worked with the hotel management company to bring the new brand to life.
Rebranding a hotel is a lot like creating a new hotel. The structure and people are in place but with a new personality.
Ensuring you have your processes and systems in place is critical for a smooth transition and for the future success for the hotel. Our checklist is most comprehensive covering IT, front of house, back of house and everything consumer-facing.
Importantly we looked at how this brand change would attract and benefit the guests as opposed to who they might loose with the transition.
“Having Kerry lead the rebrand ensured that no stone was left unturned and the hotel seamlessly transitioned without disruption. The team were educated on the personality and key messages to walk the talk of the new brand”. Denis Croke owner, Grand Hotel Melbourne.
Pre-opening Nanuku Resort Fiji
The General Manager utilised the sales and marketing expertise of Hotel, Tourism and Business Solutions to open this boutique luxury resort in Fiji.
“Kerry was instrumental in the hotels pre-opening, establishing the sales and marketing to distribute and sell the hotel effectively. Working with the travel industry and media, Kerry positioned the hotel to lead the market where ‘culture and adventure met with luxury and nurturing’, ramping up sales, and within the first few months of trading the hotel reached number one in TripAdvisor”. Karen Taylor, former General Manager, Nanuku Resort.
Growth Mentoring - Beachcomber Holiday Units
The owners of the Beachcomber Holiday Units received mentoring advice to steer them in the right direction for business growth. They applied the strategies, implemented systems and updated their online presence, which got them through the pandemic and into the new normal. Since then, they have been awarded the Silver Winner in the Victorian Tourism Awards 2022 in the Self-contained Accommodation Category.
Sales & Marketing – Villa Howden Tasmania
The owner of this gorgeous boutique hotel located just outside of Hobart outsourced the sales and marketing function to Hotel, Tourism and Business Solutions, with the goal being to increase revenue in a cost-effective approach.
Drawing on the competitive advantage and positioning of hotel, a sales and marketing plan was established in collaboration with key staff and stakeholders. The hotel was perfect for weddings, small corporate retreats and famous for its high-teas.
Online Presence - Virtue and Partners
Hotel, Tourism and Business Solutions was again engaged to manage and direct the new website build for financial planner, Virtue and Partners. The brief included to generate client activity to the advisors and also improve efficiency via technology. A new modern website was built with added functionality as well as recommendations in the advice processes, to streamline work-loads via intermediaries. Virtue and Partners now have a strong online presence for business referral and client retention.